Best Buy On | Media Network

Best Buy Shoppers are influential within the Entertainment space:

25%	more likely to be trusted with knowledge of video games
23%	more likely to be trusted on the topic of movies
21%	more likely to be trusted on the topic of music
33%	more likely to be trusted on the topic of the Internet

Best Buy Shoppers are passionate about entertainment. They over-index for participating in entertainment-related leisure activities within the past month:

31%	entertain family/friends (123 index)
11%	photography (146 index)
7%	play a musical instrument (142 index)
39%	read books (122 index)
21%	play a PC/Computer games (132 index)
16%	play a Video Game (160 index)

In addition, they enjoy entertainment outside of the home such as movie-going. Best Buy Shoppers have a high propensity for going to the movies often, including during opening weekend:

74%	attended movies in the last 6 months (125 index)
38%	more likely to see one movie per month, and 51% more likely to see 2-3 movies per month
15%	prefer to attend movies opening weekend (139 index)

Best Buy Shoppers are highly active online. They over index in across the board for doing entertainment-related activities online within the last 30-days:

55%	obtained news/current events online (131 index)
25%	visited a TV Network/show's website (138 index)
28%	looked up movie listings/show times online (147 index)
18%	listened to the radio (index 135)
27%	downloaded music online (index 136)
5%	downloaded a TV program online (index 156)
6%	downloaded a podcast (159 index)
6%	uploaded or added video to a website (147 index)
16%	visited an online blog (index 144)

Best Buy Shoppers are connected to the Internet

87%	have an internet service provider at home

AT&T, Comcast, Verizon, and Time Warner are among the most popular service providers for Best Buy Shoppers:

Best Buy Shoppers are more likely to consume entertainment related media:

24%	more likely to read Entertainment Weekly
44%	more likely to read Popular Science
32%	more likely to read Rolling Stone
28%	more likely to read Sports Illustrated
61%	more likely to read Wired

Best Buy Shoppers are influential and involved in the Automotive space

9%	more likely to be trusted by family and friends on the topic of automobiles

Best Buy Shoppers agree with the following automotive related statement

69%	research and compare as many vehicles as possible (108 index)
28%	look forward to technology advances in new vehicles (106 index)
71%	say when they find vehicle they like, they recommend it to people they know (105 index)
43%	enjoy personalizing their vehicles to reflect their individual style (102 index)
28%	consider themselves automotive enthusiasts (102 index)

Best Buy Shoppers are influential on the topic of Food and Beverage:

2%	more likely to be trusted by their family/friends on the topic of new food
21%	more likely to be trusted by friends and family on restaurants
17%	more likely to be trusted on the topic of beer
32%	more likely to read Real Simple and 31% more likely to read the Food Network Magazine
6%	more likely to believe they have great experience in the topic of new food items

Best Buy Shoppers are influential within the home furnishings category:

3%	more likely to have great experience on the topic of home furnishings
8%	say their family/friends trust their advice on the topic of home furnishings

Best Buy Shoppers are more likely to have high intent to purchase and/or sell a home, as well as remodel their home:

10%	more likely to buy their first home
9%	more likely to buy their second and/or vacation home
12%	more likely to sell their house
14%	more likely to be planning a kitchen remodel
14%	more likely to be planning a bathroom remodel
9%	more likely to add a room

In the past year, Best Buy Shoppers have made big ticket purchases:

27%	have purchased a big-ticket home furnishing item (119 index)
18%	have purchased a large kitchen/cooking appliance (115 index)

Best Buy Shoppers over-index for completing remodeling projects within the past year, to their home office and home theatre:

23%	more likely to have converted an existing room into a home office
43%	more likely to have converted an existing room into a home theatre

Best Buy Shoppers are in tune with their health and fitness:

18%	more likely to be trusted by friends and family on the topic of health and fitness
45%	more likely to workout at a fitness club 2+ more days a week
30%	more likely to workout to maintain health and fitness levels
34%	more likely to diet to maintain physical fitness
43%	more likely to read Men's Journal
42%	more likely to read Runner's World

Best Buy Shoppers are interested and educated in the financial category

18%	more likely to buy financial products and/or Invest in stocks/bonds/mutual funds
4%	use the internet to carry out day to day banking (122 index)
30%	regularly read financial news of financial publications (106 index)
12%	say their family and friends trust their advice on finance/investments (120 index)
29%	like to take risks when investing for chance of high return (110 index)

Best Buy Shoppers consume finance related media

51%	more likely to read Inc. Magazine and Fast Company
46%	more likely to read the Wall Street Journal and Money Select
35%	more likely to read Investor's Business Daily

Best Buy Shoppers are educated and in the topic of insurance

9%	say they have great experience in the topic of insurance (113 index)
7%	say family and friends trust their advice on the topic of insurance (103 index)
40%	more likely to work in the insurance business

Best Buy Shoppers have insurance

53%	have a life insurance plan (109 index): 25% have 1 policy (114 index) 12% have 2 policies (118 index)
19%	have disability insurance (131 index)
33%	have prescription drug insurance (116 index)
29%	have vision insurance (127 index)
17%	have accidental death and dismemberment insurance (126 index)
3%	have boat owners insurance (126 index)
3%	have identity theft insurance (136 index)
7%	have long-term care insurance (126 index)
7%	have mortgage insurance (122 index)
8%	have personal liability insurance (126 index)
2%	have travel insurance (131 index)