In Store Placements / In Store
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A Different Kind Of Content

The original programming Best Buy creates resonates with customers. They appreciate our timely, relevant point of view in a world where technology and entertainment often intersect. Learn More

Exclusive Content

In Store Placements

Your story where it makes the most sense. The HDTV Wall, Department Channels, at Checkout...

We have the flexibility to place your story in as many channels as needed in order to connect you to customers. Total control. It’s really not too much to ask. And we’re cool with that.

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HDTV Wall

The Times Square of the Best Buy store.

The Times Square of the Best Buy store (without the semi-naked cowboy dude).

Customers like to stand in awe of our wall of over 100 display televisions -- for 14.7 minutes at a time, on average. In fact, about 500 million customers visit us, in store, every year.

All of the TVs are tuned to our exclusive, customer-tailored, 60-minute programming loop. Individual ad placements run twice per hour.

“The Wall” is like the ultimate man cave, minus the beer. We’re working on the beer part.

MP3

Portable entertainment-focused programming in one of the hottest categories.

Customer demand for portable entertainment products remains huge. Our two, back-to-back overhead screens in the MP3 & iPod department deliver short, specific content in a 20-minute loop. Just as customers are extremely targeted in their purchase decisions in this area of the store, so too is our programming. Ad placement on this channel is six times per hour.

Many customers believe our screens in this area are giant iPods. (Not true. That’s only happened once.)

Mobile

Best Buy Mobile
Simply put: Everyone loves Smartphones.

Upgrading your phone has become as commonplace as changing your socks, only it’s much more exciting. Our Best Buy Mobile screens are right in the vortex of today’s latest mobile phone technology.

Targeted programming runs in a 20-minute loop with an ad frequency of six times per hour.

Cameras & Camcorders

Cameras & Camcorders

Smile for the camera. We know our customers do.

Digital camera and camcorder technology is fun, ever changing and extremely popular at Best Buy. Customers appreciate our 20-minute loop of fast-paced, lightly instructional content that helps them navigate the megapixel waters.

Your ad in this category (running six times per hour) plays to novice shutterbugs all the way up to professional photographers and videographers.

Monitor Wall

PC Monitor Wall

The HDTV Wall’s little brother? Maybe.

Within the Best Buy Computers department, our programming feeds a number of the latest computer monitors. Content designed to show off the clarity and quality of the monitor selection is featured here.

Checkout

Checkout Lanes

Leave a lasting impression.

The Checkout channel lets us land messages as customers wait to complete their purchases, and as they head out the door. This 20-minute loop is a perfect opportunity to feature brands and promotions that exist inside, as well as outside the Best Buy store.

Ad placements run at a frequency of six times per hour.

Total Store Takeover

Total Store Takeover

Your ad, EVERYWHERE in-store! Who says you can't have it all?

This is HUGE. Imagine a world where your ad is the ONLY ad on our network. That's what you get with the total store take over. Block out your competition and make a HUGE impact.

  • HD TV Wall
  • MP3
  • Mobile
  • Cameras and Camcorders
  • Monitor Wall
  • Checkout

And you can take over BestBuy.com too. (Did we mention this is HUGE?)